Frequently Asked Questions

Will my web site look good in different browsers?

I go the extra mile to make sure that the sites I create look good to anyone who sees them. I test the site on multiple browsers (Explorer, Netscape, Safari, and Firefox) on both Windows and Macintosh. I also test them on both a full-size desktop monitor and a laptop. This ensures that I will see and fix any cross-platform or browser-specific problems before your site goes live.


Back to top.

Can you add e-commerce to my site?

Yes. I can help you find a shopping cart system to match your needs and budget. I will set it up for you and make it an integrated part of your web site.

Back to top.

Can you do print design?

I have been doing graphic design for print (including creating letterhead, direct mail pieces, catalogs, etc.) for many years. If my schedule permits, I can add print design to your web design package. I am also working with graphic designer Bella Guzman to meet the print needs of clients when I am unable to do so. We will coordinate our efforts to bring you one cohesive presence in all of your on-line and in-print materials.


Back to top.

Does my package include logo design?

I do not typically do logo design. Getting the perfect logo for your company is something best left to someone who specializes in that kind of design. I highly recommend designer Bella Guzman to design a logo for your company. We have worked together on many projects, and can seamlessly create an overall look to brand your product or services.

Back to top.

Can you do a free mock-up design for us to look at before we decide to hire you?

I provide my entire portfolio for you to peruse so that you can see what kind of design and web sites I do. Every design I create is highly customized for the client, created to meet the specific needs and aesthetic for their business. This requires hours of consultation, thought, trial and error, and finessing. It is simply not feasible for me to put in this kind of thought, time, and commitment to your project without assurance that I will earn anything for my time. Because each design is so customized, I cannot turn around and "sell" the same design to someone else. Therefore, I will not do any design work until I have received the deposit for the site. If you decide not to work with me any further after seeing the design, that is your perogative, but the deposit is non-refundable. Note that I have done more than 45 web sites as a freelancer, and I have yet to have a situation where a client did not want to move forward with my design.

http://www.no-spec.com is an entire web site dedicated to the topic of "spec" work and has many articles about why the practice of asking for or doing free work to compete for a job is a bad idea all around.


Back to top.

Can you do Flash?

Yes, but . . . I do encourage clients not to use Flash except as a fun design element added to a primarily non-Flash site. In general, all-Flash web sites ("interactive" animated sites) tend to alienate more visitors than they impress. If a visitor to your site has a slower connection or does not have the correct plug-in, Flash will just get in the way. These sites tend to be more difficult to navigate and thus more time-consuming for the customer. You want visitors to spend money, and you want them to do it quickly before they decide to look somewhere else. It is also more expensive over the long run to maintain a Flash web site.

In addition, please keep in mind that Google cannot spider Flash or images, so your chances of being listed in search engines also decreases significantly with an all-Flash site.

Here is a good article about using Flash.

If, however, you determine that you want to incorporate Flash in your web design, I will work with you to create the most user-friendly Flash experience possible.

Back to top.

Can you create a blog?

Absolutely! I create blogs in Blogger, which is affiliated with Google (great for search engine optimization), highly customizable, and super easy for the end-user (you) to use. And Blogger itself is free. To design a blog to match your web site, I charge $240. If this is part of a web design package, this will be added to your total fee due 30 days after design approval. If I am doing a blog only, I will require $100 before I begin work on the blog and $140 within 30 days of blog completion.

I can also redesign your existing Blogger blog for the same fee. (It is the same amount of work for me - all of your existing posts will automatically appear in the redesigned blog.)

I do not do WordPress or TypePad blogs at this time.

Back to top.

Can you design my MySpace page?

A lot of people see my MySpace page and ask me to redo theirs. The reality is that doing that design took me literally HOURS, and I am still not happy with it. MySpace is grumpy about messing with their pages very much, and they make it pretty difficult to do much beyond changing colors and adding a background. I used templates and instructions provided here, and I encourage you to check it out and see if you can do it yourself. The reality is that I would have to charge at least $250 to do a MySpace redesign, and I honestly can't see anyone wanting to pay that much for it, so I just have opted not to add that to my services.

Back to top.

What About Search Engine Optimization (SEO)?

In building your site I will do everything that I reasonably can to make your site search engine-friendly. This includes creating descriptive title tags, descriptions, and alt tags. However, SEO is a very complicated business, and the rules change all the time. I strongly encourage you to do some research about choosing keywords for your business. (I recommend reading the article here.) These keywords, which actually should be 2 or 3-word phrases, should also appear in your content. Please tell me what keywords you want to focus on so that I can add them to the tags in your site.

I cannot guarantee search ranking for any site. Optimizing a web site is only one step in an SEO strategy. You should also submit your site to dmoz.com and the Yahoo Business Directory, as well as industry-specific web directories. You should also consider things like Google Adwords, BlogAds, and creating a buzz among popular Blogs. The more relevant links there are on the web to your web site, the better your site will rank. This does not mean you should "swap links" with hundreds of friends and unrelated businesses - at the end of the day this will actually hurt your search ranking.


Back to top.

Can you do a presentation for my company/attend a meeting/do a phone consultation?

I pride myself on providing very professional, personal, and fast service, and I always try to far exceed the expectations of my clients. However, I am a one-woman show, and I freelance outside of a full-time job and life with a family. In order to provide the quick turnaround I am known for, I balance my time very carefully. I have found over the years that meetings and phone calls take 3 times as long to glean half the information I can provide and receive by email. Send me an email telling me what you want, and I will ask you some very specific questions in order to determine exactly what you need.

If in doubt, ask my clients. 99% of my business comes from referrals!


Back to top.

What if I need to make changes or add pages later?

I can add and edit pages for you at any time. Please see the rates page for details.


Back to top.

Can I update the site myself?

I do not do CMS sites or template-driven sites. The sites I create are highly customized for you. Therefore, unless you own a program like Dreamweaver or GoLive and are experienced using them, I do not recommend attempting to update the site yourself. I can make edits and updates to your site very quickly and affordably while maintaining the integrity of the design.

If you do decide to maintain the site yourself or have it done by someone else, I ask that you not alter the design elements in any way.

If you are needing an e-commerce site where you will need to add and remove products frequently, I can set up a shopping cart system that allows you to do this yourself. It is slightly more expensive at the outset and there is less flexibility in the design, but it can be a good solution if you sell one-of-a-kind items or change inventory frequently.




Back to top.

How do we begin and where do we go from there?

In general the process goes something like this:

1. Email Consultation: We will discuss what you want and what you need, and determine if I can provide it in the necessary time frame.
   
   
   
2. Deposit Paid: You pay a $500 deposit before I can begin any actual work on the site. I ask that you do not pay this until after #1 above, because this deposit in non-refundable. The deposit pays for the site design, initial page build, and to reserve a block of time.
   
   
   
3. Site Design: I will take the information you have given me and a logo if applicable and create a design for you. I will send you this design to approve or tweak, or we can start over with a different design. In general, 3 design revisions are included in the price.
   
   
   
4. Design Approval: You approve the final design. This must happen before any of the site will be built. Any changes to the design after you have given approval may incur extra charges. Note that from the date of design approval, you have 30 days to pay the remainder of the quoted web site fee.
   
   
   
5. Site Build: I will begin creating the pages of your web site. Note that I must have your content (text, photos, keyword phrases, etc.) in order to build these pages. I ask that text is sent to me in electronic format (i.e., in a Word document or in the body of an email) already edited and proofread. Photos should be web ready (jpeg format). Extensive cropping or retouching of photos will incur additional fees. If this content is sent to me in a timely manner, you should have your completed web site before your final payment is due. However, if there is a delay in the receipt of content, please note that you will still be responsible for making your final payment even if the site is still in progress. If payment is not received by the due date, work on the site will stop until payment, including late fees, is made.
   
   
   
6. Site Check: You will thoroughly check all of the pages of the site for errors or revisions. I will make any corrections needed. Once you are satisfied that everything is as it should be, I will make the site live for the world to enjoy!
   
   
   
7. Final Payment: 30 days after design approval (#4 above), final payment is due. Note that if this payment is not made, late fees will be incurred. If this payment is more than 2 weeks past due, I reserve the right to disable your site until payment, including late fees, is made. Please see my rates page for more information.
   
   
   Back to top.